Monthly Archives: July 2009

Style matters.

Challenging the assertion that style is superficial, and that designers need to “move on.”

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The context of none.

I have seen the future. And it looks a lot like the past, only different. Old is the new new. In the future, history is remixed with the recent past to reflect a present that claims no distinct visual language or critical position of its own—unless you view this condition as such.
The virtual intersection of [...]

Posted in Critique, Design, Practice | Comments closed

Where commerce and culture meet. Or will, someday.

A discussion/critique of the new SVA D-CRIT MFA program.

Posted in Education, Practice | Comments closed

Brand poetics.

Recently, I was working on a typical branding project—the outcome of which was a presentation that, among other things, contained a brief narrative (or brand anthem) introducing the positioning concept and bringing it to life through a series of short, declarative statements. It’s the sort of presentation where every word is carefully chosen and scrutinized [...]

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Better living through chemistry.

A quick deconstruction of a classic package from the 1950s—New Era potato chips.

Posted in Design, Nostalgia | Comments closed
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